M & M Sales

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M & M Sales

 
 
Situation
Dan & Gale Mathews had become a major player in the Outdoor Power Equipment business in Northeast Arkansas. Starting out years ago as a premium Husqvarna and Stihl dealer for hand held product. Dan also became a Polaris and Ranger ATV Dealer, the ATV customers have helped boost his Power Equipment sales.
 
Service Provided
Three years ago they took on BOB-CAT Zero-Turn Mowers and have continued to grow that side of his business using Carswell OEI competitive bid assist program. Last year Dan took on Dixon to give him more offerings on the consumer side of the business.
 
Outcome
With the help of his sales and service team, Michelle in parts, Johnny and Ronnie in Service M & M has developed a long standing customer base thought his area.

Willis Turf & Outdoor Equipment

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Willis Turf & Outdoor Equipment

Rodney Willis wanted to open his own Outdoor Power Equipment store

 
 
Situation
Rodney Willis was a Service Technician at a Power Equipment Dealer. Three years ago when he decided to go into business for himself he called Carswell OEI.
 
Service Provided
We worked with Rodney to get him setup in parts, hand held product and BOB-CAT Zero-Turn Mowers.
 
Outcome
With the right terms and inventory to fit his budget, Willis Turf is a major player in his market area. Rodney continues to grow his counter parts sales for all brands of mowers along with his equipment sales. Rodney’s determination and can do attitude keep customers coming back.

Mike Cooper Truck & Trailer Sales

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Mike Cooper Truck & Trailer Sales

Mike Cooper Truck and Trailer, a tractor dealer, wanted to enter the commercial and residential lawn mower market.

 
 
Situation
Mike Cooper Truck & Trailer Sales, a tractor dealership in Fort Gibson, OK, is owned and operated by Mike and Kelly Cooper. They wanted to expand their business by entering the commercial and residential lawn mower market.
 
Service Provided
Mike Cooper selected Carswell/OEI as his partner and supplier for this new business opportunity, because Carswell/OEI worked with Mike to provide a full-line of product and create the right product mix of fast moving models.
 
Outcome
Mike has been highly successful in this venture. Carswell/OEI provided Mike with a solid mix of product and worked with him to promote it, but ultimately, Mike’s success is attributable to his reputation of “doing what he says he will do” and taking care of his customers.

Zacks Small Engine

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Zacks Small Engine

Lawn and Garden dealer growing into equipment sales.

 
 
Situation
Zack’s Small Engine has been a Carswell/OEI lawn & garden parts customer for nearly fifteen years. During this time, his shop focused only on selling parts and service.
 
Service Provided
Carswe/OEI helped Zack expand his business through adding the right equipment lines for his market. Zack added Bob-Cat commercial mowers, Earthquake tillers and saws, and Robin trimmers to his stores offering.
 
Outcome
Zack’s Small Engine is now a parts, service, and equipment dealer. These equipment lines in conjunction with promotions and POP materials organized by Carswell/OEI helped increase Zack’s floor traffic and sales.

Southwest Saw & Lawn

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Southwest Saw & Lawn

Outdoor Power Equipment Dealer

 
 
Situation
Southwest Saw, a one time McCullough chainsaw dealership, wanted grow their business with new products and increase their service offering. To accomplish this expansion, they needed to improve their showroom and expand their product offering with the right mix of product to attract new customers.
 
Service Provided
Southwest Saw & Lawn’s shop had become worn, cluttered, and unappealing to customers, so employees and Carswell/OEI sales associates worked together to clean the showroom and install new displays with Robin trimmers, Efco saws, and Bob-Cat commercial mowers. Additionally, Carswell/OEI worked helped create promotions to draw customers and installed appropriate POP advertising on the showroom floor.
 
Outcome
Southwest Saw’s success with new sales and service led them to build a new dealership in a better location. Since the completion of this new location, they continue to expand their business and attract new customers resulting in more equipment sales sales and service work.